B2C Social Media Project: Farmhand

I built calendars for this client two weeks at a time, sent for client review and approval, and scheduled all posts.

My Top Farmhand UGC Commercial

I worked with Farmhand's head of marketing (hey Michelle- you're the best!) to create content that showcased what farmers in their network were doing. That included things like hosting holiday events and fundraisers, as well as collaborations between farmers. These posts helped to boost engagement by positioning Farmhand as a network space, disrupting the standard narrative about SaaS platforms. Farmhand was never just a tech platform- it's a springboard that supports farmers with tech built for their needs.

I made clips of Farmhand's On Demand educational webinars that provided farmers with practical insights into marketing, streamlining sales, and taking things from the wash-pack shed to market. These short-form clips were tied to gated content: deliverables, guides, OnDemand webinar signups, and newsletter signups.

I scripted and provided strategy insights on F2C video creation for Farmhand staff, including their amazing CEO Ari. These insights led to a series where Ari directly addressed customers on his farm. They turned out authentic, relatable, and- thanks to Ari's camera skills- a draw for new farmer clients.